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Nike Hike: Essentials for an ideal hiking experience 

Used: Solidworks, Keyshot, Photoshop, Illustrator, InDesign

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"If you have a body, you are an athlete." 
The mission statement of Nike is to bring inspiration and innovation for every kind of athlete in this world. 

Brand History Insights: Nike

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For the longest time, Nike used red and white color palette on its logo. The company's motive behind this color was that RED stood for energy, passion, and joy, and WHITE stood for nobility, purity, and charm of the brand. 

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Nike's initial launch wasn't sneakers. It was a soccer cleat. It was in 1971 that Nike released its "The Nike football boot. 



 

Inspired by Nike's first launch, I wanted to collectively design outdoor essentials within the color scheme for athletes that are involved in activities of walking, like hiking. 



 

Users with Matching Color Scheme

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Potential User Profile: Meet Angie

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"I sometimes lose track of time when I'm outside going on hikes. I think it is essential to have a flashlight with me in case it gets super dark. My favorite part about hiking is being able to see animals that I haven't seen yet! I think it will be crucial to have either a camera or a pair of binoculars to be able to capture them. Obviously, I need a backpack with me to carry all these things." 

About Angie

  • She is 26 years old based in Lake Tahoe, CA

  • She majors in marine biology and minors in conservation

  • Her leisure time mainly involves going on hikes and observing plants and animals 

  • She is so passionate of the outdoors that she will stay up late 

What does Angie need?

  • Flashlight to be able to watch the animals in the dark as she spends a long time outdoors 

  • Binoculars to be able to watch out for interesting animals/plants at a far distance 

  • Backpack to be able to carry all of her essential items

What are Angie's Motivations?

  • Nature

  • Her studies at school 

  • Animals and plants 

  • Outdoor activities 

What are Angie's Frustrations?

  • Not being able to see anything in the dark

  • She feels out of shape

  • Foggy days (less clear vision) 

Inspirations: Binoculars 

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Market Analysis: Binoculars

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Olympus Pro 

$469.99

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Flaws:

  • Eyepiece can come loose

  • Shape is not ideal

  • Pricing is too expensive for its quality 

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Nikon Prostaff 

$139.99

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Flaws:

  • Comes without strap

  • Quality is good and not a lot of bad reviews

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Nikon Aculon

$89.95

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Flaws:

  • Heavyweight

  • Requires a lot of stabilization when magnified to 2x

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Ideation Sketches: Binoculars

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Orthographic: Binoculars 

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Adobe Illustrator 

Photoshop Render: Binoculars 

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3D Printed Prototype: Binoculars 

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Exploded View: Binoculars 

Keyshot 

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Adobe Photoshop

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Inspirations: Backpack

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Market Analysis: Backpack

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VILEAD Folding Portable Chair

$30.38

Flaws:

  • Very flimsy

  • Uncomfortable zipper

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Camport Folding Chair

$48.99

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Flaws:

  • Cheap zippers

  • Seat is easily falling apart 

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Ideation Sketches: Backpack

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Outrav Backpack Cooler and Stool

$29.99

Flaws:

  • Backpack strap not long enough

  • Too small of the water bottle pocket

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Orthographic: Backpack

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Photoshop Render: Backpack

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Exploded View: Backpack

Keyshot 

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Adobe Photoshop

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Inspirations: Light Source

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Market Analysis: Light Source

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Coleman 600 Lumens

$19.99

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Flaws:

  • Light is too dim​

  • Cheap quality 

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Tomshoo Tent Light

$16.99

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Flaws:

  • Not waterproof

  • Won't stay charged for long

Kizen Solar Powered LED Lantern

$14.95

Flaws:

  • When pulling the lantern open, the suction of the air crumples the plastic of lantern

  • At full charge, it only lasts for three hours

Ideation Sketches: Light Source

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Orthographic: Light Source

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Photoshop Render: Light Source

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Exploded View: Light Source

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Inspired by Nike's first launch color scheme.
Not a sneaker. 
Not soccer cleats. 
It's Nike Hike.



 

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